MCA has been invited by David Rhodes, president of the School of Visual Arts in New York, to participate in a campaign created by design legend Milton Glaser, a longtime SVA faculty member.
Glaser, designer of the famous ‘I Love New York’ logo has designed the “It’s not warming. It’s dying.” campaign to focus attention on climate change and shift the language surrounding the issue from the benign sounding “global warming” to words that better convey the urgency of the current situation. We are joining in this effort with other AICAD institutions across the country.
Black and green buttons, designed to suggest a view of Earth from outer space with only a narrow band of life remaining, will be distributed on campus next week. The idea is to wear your button, encourage others to wear theirs and spread the word on social media with the hashtag #itsnotwarming. You can also follow the campaign on Twitter (@itsnotwarming). Please help spread the word and encourage student participation.
Additional buttons are available from itsnotwarming.com for $5.00 for 5 buttons.
Thanks for your help and support!
Director of College Communications